Website Redesign Services

Does your web site...

1. Create a negative first impression of your company?
2. Lack the features on your competitors' web sites?
3. Rank poorly in the search engines?
4. Fail to bring in any new business?
5. Keep you guessing at its return on investment (ROI)?
6. Contain outdated content and/or graphics?

1. Develop your site goals and measures of success
After your site is redesigned, how will you measure the success of your new web site? For example, it could be by the number of new leads generated through an online contact form, or the amount of applicants that apply through your career section.

2. Evaluate your current site
Taking a look at your current site, what specific areas do you feel are successful? What shortcomings exist, and what 3 things would you change on the site today if you could? A web site redesign does not necessarily have to start completely from scratch, it can build on the successes of your existing site.

3. Reevaluate your target market
Based on your current site, do you have a pretty good idea who is using your site? Are they customers looking for information about your company, or are they potential employees looking to find the latest job postings? Accurately defining each target market is a huge step in making sure your redesigned site will be a success.

4. Generate feedback from current customers
If you have been collecting feedback on your site from customers, evaluate their responses. Also, if you have specific customers or clients whom you have heard from in the past, now is the time to reach out and ask them what they would like to see added or changed from your current site.

5. Evaluate your competition
To see how your site compares with your competition, evaluate 5 competitor’s web sites and list features that you like, and features that you think you could improve upon.

6. Make a list of sites you like /dislike
To help the web design firm put together a creative design that accurately meets your business goals, pick out 5 web sites that you like and a few that you dislike, providing reasons for both. Please note that they do not all have to be within your industry.

7. Put together a list of new categories/sections
Based on your evaluation of your competition and feedback from current site users, put together a “wish list” of additional content and categories you would like to add to the new site. While it may not be practical due to time and cost constraints to implement all of these changes with the first site redesign, they may be added on a phased approach over the next 6 months to a year.

8. Identify areas that will be updated on a regular basis
As you know from your current site, an ongoing maintenance plan should be established with your web design firm to keep your site up to date. Possible sections that need regular maintenance include company news, updated service offerings as well as ongoing career opportunities.

9. Put together a content plan
Will your new site use existing content from the current site? If you are adding new categories and features, who in your company will be responsible for putting this new content together?

10. Develop a project budget and timeline
Depending on the size and scope of your web site redesign, the project budget can be a substantial investment. Many projects are priced based on the size of the site and the technical requirements. You should also start thinking about a launch date for your redesigned web site, especially if you would like to tie the site launch into a new marketing campaign.

11. Assign a project manager
As with any large project, a single point of contact for the web design firm can simplify the entire development process. This person will be responsible for all approvals, creative reviews and for collecting all of the necessary content for the site redesign.

When does a website need a redesign?
Here are some questions to ask yourself honestly when looking at your website and deciding on investing in a site redesign:
Is the site fresh and up to date? Is it user friendly? Is it search engine friendly? Does it create a professional image?
and most importantly, is it creating leads and/or sales?

If you answered "no" to any of these, then we recommend a website redesign. It can make a big difference in your business, just take a look at the case studies below on website redesign:
Please realize that some of the “before” sites you are looking at may have been created by a web design company, a friend of the client featured or by the client themselves. It is not our intention to bash anyone’s design ability, but simply to illustrate the difference a website redesign can make.

 

Click on the images below to view enlarged.     CLIENT: Label It or Lose It BUSINESS: Ecommerce website for labels for kids gear OBJECTIVE: To design a site that is easy to navigate and increases their sales. We redesigned the site so that the moment a visitor arrived at the website, they could move rapidly through the website to make a full purchase. We incorporated programming scripts to actually generate a custom label for the visitor to view right there on-line. RESULTS: The site is designed to accomodate the needs of their market which are parents, childcare providers and teachers. The new design actually takes prospects through the sales cycle. Sales have increased tremendously. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . CLIENT: Apex Office Products BUSINESS: Office Supplies and Office Furniture OBJECTIVE: To create a website that is professional, easy to navigate and would help generate valuable co-op advertising dollars from the manufacturers that they represent. RESULTS: Not only is the site much more professional, but the site is updated quickly (we now provide their hosting) and the manufacturers that they represent: HP, Stanford, Bic, etc. give them co-op dollars, professional web-related promotional materiel and more. As the quality of their site is considered top-notch, they are granted thousands of dollars for co-op advertising every month. Their clients also find the site immensely more professional and easy to navigate. CLIENT: Institute on Religion and Public Policy BUSINESS: Non-Profit Organization for Religious Freedom OBJECTIVE: To create an aesthetic website that communicates peace and encompasses all people. The organization is world wide and had to be designed communicate to government officials, UN and Religious leaders throughout the world. RESULTS: The redesign was a tremendous success with accolades coming from many supporters. We worked with another company which handled the content management and it truly was a great team effort to support a vital cause. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .